Consumer art // High Line art, variations.
Josh Kline (b. 1979, United States) creates sculptural installations that employ the language and strategies of advertising. For Archeo, Kline presents Skittles, an industrial refrigerator containing smoothies produced by the artist using unconventional and poetic combinations of ingredients including kale chips, squid ink, sneakers, phone bills, and pepper spray. Each smoothie stands as a portrait of a different contemporary lifestyle. When grouped together, they evoke a landscape of aspiration, taste, and – at times – deprivation in a metropolis like New York City.
Large super market chains create harmonious installations of attractively packaged products using established marketing methods to promote and increase consumption by enhancing existent and creating new needs. The consumer enjoys instant gratification by purchasing goods in excessive quantities as a demonstration of affluence and social status. Each product mirrors the contemporary lifestyle. When grouped together, they evoke a landscape of aspiration, taste, and – at times – deprivation in a metropolis like New York City.
The secret to a successful recipe lies in the right blend. Which smoothie are you today?
Art on the High Line and super markets & delis in Manhattan and Brooklyn.
Shared photo credits (Konstantinos & Lia)
New York, 4th June 2014