Devil’s Food & Tweaked Smoothies

Consumer art // High Line art, variations.

Josh Kline (b. 1979, United States) creates sculptural installations that employ the language and strategies of advertising. For Archeo, Kline presents Skittles, an industrial refrigerator containing smoothies produced by the artist using unconventional and poetic combinations of ingredients including kale chips, squid ink, sneakers, phone bills, and pepper spray. Each smoothie stands as a portrait of a different contemporary lifestyle. When grouped together, they evoke a landscape of aspiration, taste, and – at times – deprivation in a metropolis like New York City.

Large super market chains create harmonious installations of attractively packaged products using established marketing methods to promote and increase consumption by enhancing existent and creating new needs. The consumer enjoys instant gratification by purchasing goods in excessive quantities as a demonstration of affluence and social status. Each product mirrors the contemporary lifestyle. When grouped together, they evoke a landscape of aspiration, taste, and – at times – deprivation in a metropolis like New York City.

The secret to a successful recipe lies in the right blend. Which smoothie are you today?

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Josh Kline’s commercial refrigerator just visible on the right. His refreshing smoothies are available for viewing until March 2015

Art on the High Line and super markets & delis in Manhattan and Brooklyn.

Shared photo credits (Konstantinos & Lia)

New York, 4th June 2014

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7 thoughts on “Devil’s Food & Tweaked Smoothies

  1. Are all these choices necessary? Am i the only one feeling a bit freaked out by all these things? 😛 I prefer my smoothies very classic! I also hate too many choices in a super market…i never sit and read all these things anyway, i just grab what i want and leave! Hehe 🙂 But they are great subjects for photos 😉

    • I avoid large super markets like hell at home but find it interesting to visit at least one in another country as a good way to get an idea about the local community’s consumption preferences. And, yes, I also take my smoothies fruity or veggie without Listerine (although sometimes Credit Card may be necessary as some places charge small fortunes) 🙂 But the installation is ingenious!

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